TikTok is introducing a new feature that permits them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the service announced that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global rollout. This development comes amid a rise in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding video streams on a competing service only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, from computer-generated images to educational videos, and we aim to provide users the ability to adjust the amount of that, according to their own choices,” stated a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its network identified as AI-generated. In total, in excess of 100 m pieces of content are uploaded to the service daily, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to decrease or raise the volume of AI-generated videos they see by opening the content preference option in the platform and picking “AI-generated content”. Further subjects that can already be modified under the filter cover news, style, beauty, and choreography.
AI Disclosure Rules
TikTok’s policies mandate content makers to identify lifelike artificially created content, and it forbids harmful fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the app will now attach an AI-generated label to content created with its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This step is designed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for specialists and organizations to develop educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The platform has supported its content review process, during debate over plans to cut jobs for hundreds of safety staff in the UK. The company is planning to eliminate a significant number of roles in its content moderation division in its British office, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by staff. The company reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
